(The Power of Observations & imaginations.)
Creativity has much to do with experience, observation and imagination, and if any one of those key elements is missing, it doesn't work.- Bob Dylan
This might come as a surprise for most of you, WE ALL HAVE AN IMAGINATION!!
Yes its true…..most of us are god gifted. If you don’t believe it try this simple test right now:
What is the first thing you think of the minute I say sunset or greenery….You actually visualized it even if it was for a split second. In this process what YOU visualize is unique compared to anyone else in the world. No two people will visualize an identical sunset or greenery .But if you Google for a sunset everyone gets a same sunset.
So, there you have your answer …. Don’t underestimate the power of observations and imagination. You don’t have to go anywhere to gain inspiration. To picking up and reading a newspaper to observing your surroundings on your way to work…. It’s all around us.
It has been proven that ultimately our imagination influences everything we do either consciously or unconsciously and irrespective of what our profession is.
The next time you as a designer is asked to conceptualize any artwork from scratch ……don’t instinctively reach out to Google it …. scratch your head first and follow these simple steps to think out of the box and not follow the herd. You may be surprised at what you notice all around you. After all, in imagination there is no limitation at all.